Borax is an all-natural and versatile multi-purpose cleaner and detergent booster. 

The challenge was to develop the brand’s illustrative style with explainer animation to impact customer Google results, boost social engagement online, and help their audience best understand Borax. 

The resulting graphics created a positive brand experience, through a custom illustration package, and 45(s) animation. The overall campaign contributed to a 10.22% sales lift.