Brand Strategy through Illustration + Design
Super.com is an all-in-one app that puts more money in your pocket by allowing you to save on hotels, cash advances, cash back on purchases, boost your credit score, and earn money playing games. It empowers everyday people to save more, spend less, and live "super" lives.
The brand illustrations highlight everyday living and how users can control their lives without worrying about money. The bright, friendly color palette, hand-drawn lines, diverse audience, and realistic subjects create a relatable, down-to-earth brand.
These illustrations come to life through hero graphics, spot graphics, and iconography for Web, Product (UX/UI), Social Media Ads, Animation, and more.
Product Design Illustrations
With the Company's foundation on the app product, the Creative team is responsible for extending the visual identity holistically through the app interface—beyond the web, ads, and social channels. This close alignment between the brand and product design teams helps create better-informed creative decisions. It allows for brand injection at every touch point with vivid illustrations and bright, playful iconography.
Contributions include: hero and spot illustrations for components and landing pages, ad design, iconography, and UX layout support (ex. spacing, text layout, and styles, component sizes, minimal copy editing) via weekly design critiques.
Illustration for Animation
The challenge was creating cheery travel videos highlighting the discounted travel rates through Super.com through illustration and animation. These short commercials were part of an ongoing YouTube booking campaign.
Contributions include: concepting, art direction, storyboarding, sketching, design, illustration, vendor relations and management, and copywriting support. Animation by Freshly Cooked.
Conclusion
Super.com uses illustration as an integral part of its brand identity. The high demand for custom illustrations creates a warm, honest, and memorable experience.
With Super.com, you're not just managing your finances–you're in control. You can live larger than life, because it's pretty Super when you're the one calling the shots.
